Why did you start your spin-out?
We founded our spin-out company with a clear vision to address the growing demand for enhanced insights into visual attention. Recognising the pivotal role of visual communication in various industries, we identified a significant gap in providing comprehensive analytics for visual content.
Our innovative approach leverages cutting-edge methodologies to offer unique insights into visual attention, enabling businesses to make informed decisions and optimize user experiences. The positive feedback and market validation we’ve received underscore the relevance of our services, and our passionate team is committed to contributing to the evolution of industries that heavily rely on visual elements.
What advice would you give to aspiring entrepreneurial academics?
For fellow scientists and collaborators, my advice is to embrace a holistic perspective when developing technology. While the innate drive is to push the boundaries of scientific accuracy, collaborating with industry partners has taught me the critical value of considering end users. Understand their challenges, preferences, and prioritise simplicity in your products.
Remember, it’s not always about achieving the highest precision in a lab setting; sometimes, sacrificing a bit of precision can significantly enhance the user experience. Striking a balance between accuracy and practicality ensures that your innovations have an immediate and positive impact on the end user.